The insurance business depends upon high-quality leads that are able to buy the insurance products. Quality leads are at the forefront of the insurance company. However, they are hard to come by. Insurance appointment setting services provide quality leads by identifying and qualifying prospects through careful analysis and various techniques. These are the leads that will generate the most business for insurance agents.
Selling skills are not enough when agents have the wrong leads. Therefore, it is important to determine which leads are valuable and the ones that are not. Insurance telemarketing can provide a massive number of leads, but the question to ask is – are all these leads qualified? The answer to this question will greatly determine your next steps. That’s why the need to understand the different types of leads is essential to ensure that agents do not chase the wrong prospects.
This article will help to better identify the leads and determine which ones are valuable. After that, it will also focus on a few points that should be considered while buying insurance leads. All these factors are important to see the prospects that are a good fit for your requirements. Whether there’s a need for commercial auto insurance leads or life insurance leads, these points will help with all products.
Types of insurance leads
There are three different types of insurance leads that can help you get more customers. By categorizing these leads, agents can better convert them into customers and ensure more sales. The three types of leads are –
The prospects visiting the website and providing additional information come under data leads. They can be shared between different insurance agents or can be unique to one agent. The quality of data leads is difficult to trust as they are not monitored by professional insurance appointment setting services.
Leads that are generated through marketing efforts come under this category. Through websites, paid ads, and social media marketing, agents can generate qualified leads. Apart from that, referral marketing also works well as it is one of the major sources of getting qualified leads.
Warm transfer leads
These are some of the best leads available. An insurance telemarketing company connects with the right prospects who are ready to purchase the policy. The person then transfers the call to the agent who can close the lead. They cost more than data and marketing leads.
Things to consider while buying insurance leads
Now that different types of leads are clearly understandable, there are certain questions that insurance providers need to ask before buying the leads.
1. What is the average conversion rate?
Before buying leads, agents need to ask the lead generation company about the conversion rate. It is important to understand how many leads actually get converted. They can look at the lead providers past data and estimate the chances of success.
2. What is the cost of leads?
Low-quality leads generally cost lower than the high-quality ones. An insurance agent would spend $2500 to $35000 per month on quality leads that have chances of conversion. The cost of leads will determine the price you have to pay for each customer acquisition.
3. What types of leads are provided?
Most insurance companies and agents miss this important detail. Whether there’s a need for commercial auto insurance leads or health insurance leads, knowing the type is important. If the leads are incentivized, then the agent must have clear information about it. Data, marketing, and warm transfer leads – all provide different benefits.
The insurance business is filled with lead generation companies that can help to multiply sales. It is important to carefully analyze these leads before purchasing them so that the best possible outcomes are achieved.