The Internet has immense business potential which you can realize only when you optimally leverage it. From the perspective of insurance, the online platform can help you generate leads easily and swiftly compared to traditional methods. You just need to frame and deploy correct strategies to corner the market.
But, the prime question is how small businesses can generate insurance leads online? Read on to discover the most power-packed online lead generation techniques.
1) Improve Your SERP Rank
SERP or search engine result page ranking is the quotient that triggers search engines like Google to present your site for display against relevant organic search.
With smartphone and data prices becoming affordable day by day, everyone is taking to the internet to seek reliable services.
Sites that appear on the opening page of a search result are considered as authorities in the niche and they bag the lion’s share of the business.
To consolidate your site’s SERP rank, you need to engage in intensive SEO (search engine optimization) for targeted keywords.
Ally with a reliable SEO firm for the publishing of keywords targeted blogs, articles, and other optimized media at frequent intervals.
You can also go for local SEO wherein a specific location would be targeted so that your site would be listed in response to all organic queries arising from the selected location.
Once the SEO efforts are consummated, results will start trickling in the form of a consistent stream of qualified leads seamlessly arriving at your site. Your credibility and online visibility would significantly improve.
2) Publish your Ads Online
Google Adwords is a great way to target your leads online at a minimal cost. After opening an account with Adwords, you submit relevant details to them.
For every relevant keyword-driven search, your ad would be displayed prominently. You need to pay per click, i.e., only when a lead clicks on the ad and lands on your site, you have to shell out money.
You can also book premium space on Google for which your ad would be entitled to display at the top against all relevant insurance related organic search results.
Data analytics and specific customer targeting have improved remarkably in recent times.
As such, the ad engine continuously analyzes the cookies captured in browsers for online users and display to them relevant ads on web pages irrespective of the sites they may visit.
So, if a user had searched for insurance, he would be displayed insurance-related ads on subsequent web pages he/she may land on. Your agency can benefit greatly from such a service.
3) Generate Insurance Leads via Social Media
You need to create your agency’s page on all popular social media channels, be it Facebook, Twitter, YouTube, LinkedIn, or something else.
On all channel pages, you have to periodically publish informative content that can assist channel visitors in making informed and conscious decisions.
Also, the information must be able to troubleshoot common problems encountered by people looking for various insurance products.
Your eventual aim is to drive leads to engage in conversation on your page. The more your agency and its services would be talked about, the better would be your SERP prospects.
Word of mouth promotion would be triggered when satisfied users would share their experiences with your agency.
4) Establish your Agency as a Thought Leader
The proven way to target insurance leads from various demographics, geographic, and socio-graphic backdrops are to educate them about how insurance can prove to be of help.
Conduct webinars at regular intervals to audio-visually interact with leads. Always have your agency’s contact info displayed in a non-distractive manner during webinar sessions. Leads love those who can help them in making life-changing decisions.
Generating insurance leads online becomes really easy with the aforesaid tips. You can always resort to veterans in your niche to learn more about how to plan and execute your online marketing strategies. Rest assured that results would start becoming apparent sooner or later if you have done it right.