How to Generate Insurance Leads?

  October 4, 2018

If you are capable of generating insurance leads, you will achieve success as an independent insurance agent. Your unique approach towards the marketing side of this sales based business will help you earn rewards. Agents can self-generate the leads or outsource it to specific areas or they can even buy a lead from a lead service. The best b2b appointment setters help you drive sales upwards by short-listing qualified leads that are willing to commit to an agent’s business offers.

So, if you own an insurance company and are looking for appointment setters in Georgia, then Insurance Telemarketer is the perfect solution for you. Also, if you are an individual looking for leads, then with the following tips you can generate insurance leads faster than usual which will help you move your business in the right direction.

1. B2B Appointment Setter
There are companies like Insurance Telemarketer, where insurance appointment setting is done by a telemarketing representative who calls all the leads on the list provided by the business owner, i.e., you. Each lead is engaged in a productive conversation by the representative.

Appointments for an in-person meeting with the leads providing positive responses are set telephonically, and the timings are communicated to the business owner. Appointment setters help you increase the productivity and eventually your commission.

Also Read: 6 Reason Why You Should Look for Insurance Appointment Setters

2. Life Insurance Leads
Many insurance agencies attract prospective agents with the promise of providing them with leads during the recruitment process. Working for a company that presents you with sales leads has quite a few benefits.

Life Insurance Leads

First, you do not have to risk your own money on leads that might not convert into clients. Companies provide leads generally without charging any fees from agents. However, your company can sometimes lower your commission in exchange.

Second, you do not have to compare lead providers and lead costs, so, this in return saves more time. Instead, you can contact the prospective ones and sell them a life insurance policy according to their requirements.

Lastly, the company is more likely to provide support and assistance if you face any difficulty in the sales process.

Also Read: Life Insurance Leads – Should You Look to Buy Them?

3. Third-Party Leads
Third-party companies sell leads to life insurance agents. You pay up front, and the company gives you a set of leads within your mentioned geographic location. You can use them for cold calls, direct mail, and emails. But, before buying leads, be sure to ask about contracts. Find out if they offer exclusive leads, i.e., fresh new leads for you or shared leads. Exclusive lead options may cost more, but it reduces the competition.

Lastly, do not forget to gather information about the return policy. Many providers offer compensations for poor leads, so, avoid the ones that do not. Also, note that an agency that will be closing or an insurance agent who will be retiring soon may sell their leads.

4. Referrals
Referrals of satisfied clients can lead to the generation of quality leads. But, unfortunately, the chances of referrals are few if you are new to the business and your client list is small. In that case, request your family, friends, and former co-workers to help you get connected to potential clients.

5. Join a Community
Volunteering is a great way to establish your reputation as a loyal member of any community. With your participation and contribution, you can win the trust of others in the group and establish yourself as an industry expert. When you are considered an expert, professionals in related fields feel confident to get involved with you regarding the sale of insurance policies.

Networking with other professionals from different industries can also transform into quality leads. Being active on social media like LinkedIn Pulse can help you grow your brand and act as a great tool for generating leads. Attend events, meetings, alumni gatherings, and your city’s Chamber of Commerce to get frequent leads.

Takeaway
With rising technological advancements, new possibilities are being introduced in generating leads for insurance companies. By adapting and refocusing your approach, your chances of reaching potential clients and prospective opportunities for conversion improve greatly. Lead generation in insurance can be a time consuming and a pricey endeavour. Agents have to be mindful of a multitude of factors including the costs involved, the value of the time, and the resulting lead analysis. There is diversity in an agent’s business which includes both paid leads and self-generated insurance leads. These procedures will definitely help you generate successful leads.