Business decisions should be carefully taken as they could make or break your business. A critical decision like lead generation required for acquiring new clients is an example. Lead generation is a specialized business managed by appointment setters. These are trained professionals who have the skills to generate interest in your product and ensure a sale.
The billion dollar question – should you have an in-house department to generate leads or hire professional appointment setters? The answer is straightforward, calculate the opportunity cost of both options. You need to figure the time spent by every staff member, delay in some vital activity, the wages and benefits that you incur, equipment costs as well as the office space demarcated for this department. This also leads to a blame game, adversely affecting employee morale. Most importantly, are the leads generated by your team justifying the cost.
While cold calling might seem an inexpensive way to acquire leads in comparison to participating in trade shows or premium advertising when you consider the above costs it makes sense to let professionals handle it.
As discussed earlier, do the staff on your payroll have the expertise to know who to call and a clear pitch? Is the focus shifting from business profitability and growth to non-productive activities which don’t yield any results? The advantages of appointment setting will help you understand their value proposition:
You incur a lot of costs employing staff to generate leads as the revenues don’t cover the costs adequately. Professional appointment setters will ensure you get access to positive leads that can be converted easily.
The time saved by delegating lead generation to appointment setters will now be used productively ensuring higher business profits.
Appointment setters have a strategic approach to prospect acquisition. They have a clear script in mind when it comes to voice modulation to sound persuasive, clarity of communication and emphasizing on the benefits to be derived by associating with your business. This prolongs the conversation long enough to ensure that they arouse the interest in the prospective lead.
When a close acquaintance of the converted prospect expresses interest in the services that business similar to yours is offering, they instantly make a strong case for your company ensuring that a conversion takes place.
These are untapped opportunities which you might not have explored, and new avenues are opened up which translates to increased business as well as profitability.
The pitch that is used for lead generation is based on a professionally prepared script with inputs from experienced marketing personnel. The script is analyzed considering the requirement of the business sector in general and customized according to the needs of the client in particular. The pitch is rehearsed with the appropriate voice modulation to ensure that there are no errors during live interaction with the customer. Leads that were not converted by you will now be your clients.
There are a lot of expenditures associated with the procurement of resources and infrastructure. You need to allocate a minimum space, furniture, hardware and software for this department. The appointment setting company handles all this for you increasing productivity per unit of time for your employees.
You will have specific targets with the insightful data generated through telemarketing. There will be greater awareness about the various segments like demography, geography as well as sociography. It will lead to more significant savings compared to earlier campaigns which had no strategic direction.
When you hire appointment setting companies to generate leads for your business, you ensure that there is a greater focus on your business. This will lead to higher productivity per employee, improved understanding of the target market and eventually higher profits. Seasoned professionals from the appointment setting companies will provide end-to-end solutions from understanding your business requirements to set up meetings with leads.
When it comes to appointment setting in Washington, you can consider the services of Insurance Telemarketer. They have extensive experience in appointment setting with dedicated telemarketers and web-based monitoring of all calls to ensure leads are converted to a sale.