How to Book More Appointments Through Cold Calling?

Why are your cold calling techniques not working? Convert your calls into meetings with our best cold calling tips you can implement right away.

A person receives thousands of sales phone calls on a daily basis and most of the time these calls are ignored. That is why it is essential for an appointment setter to be convincing enough to make the potential customer listen to him thoroughly.

Update your Cold Calling strategies:


  • Choose the best prospects – Based on your previous cold calling efforts, select clients who are interested. Prioritize them as per your time and need.
  • Automate repetitive tasks – Cold calling can get dreary, particularly after some time. This is the reason it bodes well to mechanize the cycle however much as could reasonably be expected – aside from the call, obviously, as this is the place where the wonder happens!
  • Keep track of your objectives – It makes a lot of sense to keep an eye on your KPIs while you work. Seeing how much you’re missing might be just the thing that keeps you motivated.

Here are some of the most important things to keep in mind:


  • Don’t try to sell over the phone

Setting an appointment is definitely a part of selling but do not jump into it at the beginning of the discussion. Your ultimate motto is definitely selling but your immediate motto is to set an appointment. If you sound like a salesperson to your prospect, he might lose interest in your call.

Purchasing decisions cannot be made on calls and as an appointment setter, you should refrain from trying to do that. Neither of you should make plans to sell or buy products or services at this stage. You need to prove it to your potential client with your words that you called up to fix an appointment not to sell products.

  • Get ready with the script before calling

To advertise a product or service in the best way possible it is important for the caller to hold sufficient knowledge of it. It is recommended for them to make a script framework after the training is done. He could also initiate trial calls, based on the script, for the best results.

This simplifies the entire process of fixing appointments for the callers. It is to be noted that the callers should not be forced to use the exact language given on the script. It is all about making the conversation authentic and reliable to the customers.

The script will help you in the following way

  • Dealing with the gatekeeper
  • Handling negative responses
  • Building rapport and
  • Understanding the prospect
  • Get mentally prepared for objections

Objections are an inseparable part of such cold calling. It really does not matter how eloquent you are as a speaker, you will face objections inevitably. The best way to handle this is to be prepared for it.

A dedicated appointment setter puts his efforts to find ways to manage such calls with ease.

  • Provide certain options to prospects

While scheduling meetings an appointment setter should offer at least a couple of dates to the prospect so that they remain available for the meeting on their preferred date and time.

If you offer two dates to your prospects, they would not be able to give the excuse of being busy on a particular date. Being specific about the choices of dates will add a bit more importance to the appointment.

  • Try to sell appointment and not product or services

Always remember that you are calling a prospect to fix an appointment and your focus should be on that only. Callers often get distracted from the aim and try to sell products in the call which is no less than a disaster.

Put emphasis on selling the appointment instead of products and services. You need to grow the potential customers’ interest in the conversation so that they listen to you. You can do the following to achieve that

  • make them laugh
  • offer them something beneficial
  • solve their problems and
  • be fast and straightforward

Once the ice-breaking session is over, it becomes easier for you to continue the chat. You can start sharing information with them about the product and finally when they seem to be convinced, schedule an appointment based on their convenience.

5 Tips to Upscale Appointment Setting Game for Small Businesses

The biggest challenge in any business is to make the purchaser listen to you. While most companies believe that a single phone call should be enough to score an appointment, this is not necessarily true. Buyers need to be convinced enough to agree to give their time to you. Therefore, it is vital to follow some tips for uplifting the appointment setting game for small businesses.

There are various organizations that provide facilities of appointment setting in Washington, however, very few meet the mark of excellence. Choosing an appointment setter is a great idea, but the telemarketers must also follow some tips for making the buyer actually listen.

1. Be Prepared for Each Call

The biggest mistake telemarketers make is not being prepared for the calls. The best way to capture the buyer´s attention is to do some background research about them and then make the call. The trick is to promote the product/service in view of that particular person´s needs.

2. Talk to the Decision-Maker

If you deliver your best pitch to someone who cannot take decisions in this regard, such as the children or security guard of the house, you are just wasting your time. Make sure to always ask for the person who is responsible for making purchase decisions in the house and then talk to that person only.

3. Listen to What They Have to Say

Another mistake telemarketers make while making a pitch is not listening to the buyer. Concentrate on what they are saying and then shape the pitch as to suit their requirements. In this way, you can make them feel that you also listen and actually care about their prospects of making a purchase.

4. What’s In It For them?

No one likes to waste their time listening to a phone call that will not benefit them in any way. Therefore, based on the research you do, ensure to clarify what is in this deal for the customer. At this point, you must forget about your needs or that of your company and just focus on the buyer alone.

5. Let the Call Flow Seamless

Telemarketing calls that go on without any sense of direction get boring quickly, therefore, people lose interest in the call. Thus, it is important for the telemarketer to know important points about the call and then decide a direction for it before actually dialing the number. Also, none of your arguments should appear forced.

Some Things to Remember

Having a polite yet persistent tone is key to making a successful appointment setting call. A successful appointment setter is not only patient but also knows how to present the product/service to anyone that they talk to. They must create an interest in the buyer and verify the prospect. On the basis of the response, they should set the appointment.

If you are looking for appointing setter in Washington, you can also contact Insurance Telemarketing Services, which is a B2B appointment setting service providing the support of persistent and refined telemarketers for both small and large business owners.

We will not only generate interest but also verify the prospect before finalizing the appointment. Give your appointment setting responsibilities to us so that you can focus on more important things for your business!

Best Appointment Setting Tips that Will Take You to the Next Level

Appointment setting is an art – one that can generate more leads if appropriately executed. Becoming an expert at B2B appointment setting can help you influence high-level decision-makers and turn them into customers. If you can land an appointment with your prospect, you’ve already won half the battle.

You can’t just expect to call a CTO or CFO and get an appointment. You need to figure out the right way to reach out to these people and set an appointment. Whether it’s a telemarketing appointment or a face-to-face meeting, it is a skill to connect with the right people and set a time where you can discuss your business requirements.

Few appointment setting tips that will get you the right meeting

Most of the B2C tricks fail when it comes to B2B appointment setting. There are logical and rational decision-makers who will weigh out all the pros and cons of a meeting. Therefore, you need to be careful about your approach. Here are a few tips for appointment setting Florida that you can use to elevate your game –

1. Conduct research

Probably the best tip that anyone could ever give is to research the person that you are calling and with whom you want a meeting. Telemarketing appointments are risky, and you should not behave like a cold caller.

If you are directly reaching out to the decision-maker, research about their requirements, their problems, and prepare a logical solution for the problem. If you are going to connect with the secretary, then research their background so they can relate better with you and give you an appointment.

2. Don’t over-formalize

The best thing is to create a balance between being formal and casual. You must remember that the person on the other end, however higher his or her position, is still a human being. They would admire you if you stay professional and yet maintain a casual tone from time to time.

With a B2B appointment setting, you should never come off as too strong. Be polite, ask questions, and listen attentively. Leave a good impression so that the person on the line feels glad to talk to you.

3. Stay persistent

You may not get your first appointment right away. In a B2B process, there aren’t unlimited prospects you can target. So you have to be persistent with the ones you already have. Companies that provide appointment setting Florida recommend to attempt multiple times to get a response from the prospect.

Decision-makers are busy people. They may not find the time to respond when you sent the email or connected with them. You can turn a negative prospect into a paying customer if you are persistent enough.

Setting an appointment is an art that most people don’t know. It is much more than a good script. You need to let the other person feel that their time is important and you just want a small part of it to solve a problem they are facing. You can also outsource B2B appointment setting if you want to take the help of professionals who can help you close more leads.

Also read:

Higher Leads, Higher Profits – Grow With Appointment Setting Companies

Business decisions should be carefully taken as they could make or break your business. A critical decision like lead generation required for acquiring new clients is an example. Lead generation is a specialized business managed by appointment setters. These are trained professionals who have the skills to generate interest in your product and ensure a sale.

Lead the Competition With Appointment Setting Companies

The billion dollar question – should you have an in-house department to generate leads or hire professional appointment setters? The answer is straightforward, calculate the opportunity cost of both options. You need to figure the time spent by every staff member, delay in some vital activity, the wages and benefits that you incur, equipment costs as well as the office space demarcated for this department. This also leads to a blame game, adversely affecting employee morale. Most importantly, are the leads generated by your team justifying the cost.

While cold calling might seem an inexpensive way to acquire leads in comparison to participating in trade shows or premium advertising when you consider the above costs it makes sense to let professionals handle it.

How can appointment setting companies help in cost reduction?

As discussed earlier, do the staff on your payroll have the expertise to know who to call and a clear pitch? Is the focus shifting from business profitability and growth to non-productive activities which don’t yield any results? The advantages of appointment setting will help you understand their value proposition:

Reduces Unproductive Activities

You incur a lot of costs employing staff to generate leads as the revenues don’t cover the costs adequately. Professional appointment setters will ensure you get access to positive leads that can be converted easily.

Channelizing Idle Time

The time saved by delegating lead generation to appointment setters will now be used productively ensuring higher business profits.

Opening New Avenues

Appointment setters have a strategic approach to prospect acquisition. They have a clear script in mind when it comes to voice modulation to sound persuasive, clarity of communication and emphasizing on the benefits to be derived by associating with your business. This prolongs the conversation long enough to ensure that they arouse the interest in the prospective lead.

When a close acquaintance of the converted prospect expresses interest in the services that business similar to yours is offering, they instantly make a strong case for your company ensuring that a conversion takes place.

These are untapped opportunities which you might not have explored, and new avenues are opened up which translates to increased business as well as profitability.

Fine-tuning the Pitch

The pitch that is used for lead generation is based on a professionally prepared script with inputs from experienced marketing personnel. The script is analyzed considering the requirement of the business sector in general and customized according to the needs of the client in particular. The pitch is rehearsed with the appropriate voice modulation to ensure that there are no errors during live interaction with the customer. Leads that were not converted by you will now be your clients.

Infrastructure Costs

There are a lot of expenditures associated with the procurement of resources and infrastructure. You need to allocate a minimum space, furniture, hardware and software for this department. The appointment setting company handles all this for you increasing productivity per unit of time for your employees.

Laser Targeted Insights

You will have specific targets with the insightful data generated through telemarketing. There will be greater awareness about the various segments like demography, geography as well as sociography. It will lead to more significant savings compared to earlier campaigns which had no strategic direction.

Profit from the Expertise of Appointment Setting Companies

When you hire appointment setting companies to generate leads for your business, you ensure that there is a greater focus on your business. This will lead to higher productivity per employee, improved understanding of the target market and eventually higher profits. Seasoned professionals from the appointment setting companies will provide end-to-end solutions from understanding your business requirements to set up meetings with leads.

When it comes to appointment setting in Washington, you can consider the services of Insurance Telemarketer. They have extensive experience in appointment setting with dedicated telemarketers and web-based monitoring of all calls to ensure leads are converted to a sale.

6 Hot Tips to Improve B2B Telemarketing Services

Let’s accept it, when we hear the word telemarketing, the first thing that comes to our mind is annoying phone calls. Most of the people are scared of these phone calls because they already have the perception that these phone calls are only made to them to sell products and services that they don’t need and to annoy them which is not always wrong.

If you are into B2B marketing and want to improve your B2B marketing results, you need to make sure that your telemarketing team understands the difference between the B2C appointment setters California and B2B appointment setters. B2B telemarketing refers to the set of services or an additional marketing tool that is done through telephonic calls and initiated by companies to generate leads or to advertise their products and services.

Here are some useful tips that will help you improve your telemarketing results

1. Make sure that your B2B lists are updated and clean

Having an updated and clean B2B marketing data tailored to your business and to the specific campaign is extremely important for the success of your B2B campaign. This is important because if you have recently sold a software upgrade to a client, he would not be happy if you try to sell the same product to him with a discount of 25%.

2. Set your goals and make a clear pipeline

It is important for you to build a clear structure of your campaign and set objectives for each call in order. It definitely needs time and your telemarketing team should understand that a single cold call will not help them crack a deal instantly.

3. Outsource

Outsourcing telemarketing requirements or appointment setting services offer multiple benefits to your business.

  • Your sales team gets more time to focus on other sales related activities.
  • it makes sure that not a single lead slips through the net
  • Saves your time and money on hiring and training employees on telemarketing

4. Give your team the scope to innovate and improvise

  • It is better to provide your team with valuable key points that they should mention in each conversation than asking them to stick to a scripted conversation
  • Building scripts for each conversation for your caller will lose the personal touch which makes it difficult for him or her to develop a rapport with your prospects

5. Knowledge

  • Make sure that your team members are well aware of the details of the products they are promoting
  • Before arranging a face to face meeting with your prospects, ensure that your team has every necessary detail of your prospects
  • Besides this, it is also important for you to check if your B2B marketing data contains all these detailed information

6. Don’t let your team act like B2C telemarketers

  • Most B2B buyers are interested in attending telemarketing calls as it is their responsibility to secure products for their business. A professional approach to each call is helpful in gaining positive results
  • A recent survey on B2B lead generation revealed that 31% consider telemarketing as their most effective lead generation method.

In this global competitive environment, the success of a business to a great extent depends on telemarketing. This is because it is the main source through which businesses get their uninterrupted quality leads that are necessary to maintain profitability.

7 Reasons that You Should Outsource Your Appointment Setting Services

Imagine the ease with which you would be able to conduct core functions of your business if an external agency is appointed to perform ancillary services such as generating leads for your business. That is exactly the purpose of appointment setting services.

They establish a direct nexus of the business with end customers. While businesses are continuously becoming complex and struggling to keep them afloat amidst tight competition, the need for outsourcing or hiring appointment setters is growing increasingly.

Let’s see why it has become more of a necessity for your business:-

1. Appointment Setter’s Taxes:

One of the greatest benefits of outsourcing the appointment setting services is that you save on taxes and burdensome overheads. In case you don’t, you would be faced with a harrowing time paying exorbitant taxes for employees who are directly working for your business. Appointment setting firms manage their own taxes, thereby allowing you to stay away from such liabilities.

2. Cost Cutting via Outsourcing Appointment Setters:

By outsourcing the appointment setting services, you can eliminate costs incurred to train in-house staff that, without a doubt, would not be as competent as specialists in the field. Consequently, you can devote your savings to business expansions and profitable avenues.

3. Focus on the Nucleus of Business:

B2B appointment setters take it all upon themselves to handle your business’s marketing. While this renders you with sizeable free time, it also enables you to shift your focal point to priority aspects and core issues of the business which in turn would guarantee higher margins of profits. Save yourself from the rigors of establishing and maintaining affiliations with your clients. Let the best appointment setters take charge and see the magic for you.

Also Read: Differences Between B2B and B2C Marketing

4. Boost Customer Acquirement:

It has been well settled and trite that B2B appointment setters travel an extra mile to heighten your business activity. The appointment setting companies find only genuine leads that are actually interested in what your business offers. Conversations are crisp, precise, and result-rendering.

5. Assisting in Statistics:

The best and renowned companies in this sector utilize top-notch analysis techniques to find out if a particular strategy is working in the interest of the company or not? Well, interestingly, sales are mostly about the number of games, and specialist firms are extremely effective at analytics. It wouldn’t take them a lot of time to let you know if your company is soaring towards success or underachieving. Using this data, you can easily alter key policies.

6. Saves Time and Resources:

Maintaining a section to deal with clients entails additional space, staff, and salaries. To save yourself from the 3 Ss, you need to outsource efficient appointment setting firms. Additionally, the cumbersome task of building clients essentially involves first researching demographics and finding out target clients. Let an outside expert deal with all such requirements. Hire a decent appointment setting service.

7. Focus on the Long Run:

Businesses are well aware of the fact that the first call does not guarantee success. You have to stick to a prospective client and follow him/her up regularly in order to witness results. Honestly, neither do businesses these days have the resources nor the time to deal with such lengthy acts. Concerning the same, B2B appointment setters act as dedicated servicemen, who pave the way for you to build a strong clientele by putting in necessary efforts and assuring guaranteed results.

Well, now that you have abundant reasons to outsource your appointment setting services, you should give it a try. Experience the seamless service of client handling while you take a backseat and enjoy the enhanced results through professional managing and high-quality services.

6 Appointment Setting Mistakes Your Small Businesses Can Avoid

Small businesses usually have a great reliance on appointments to keep running their businesses smoothly. If you are an owner of small business and wondering why your appointment setting campaigns are not able to churn out your desired results then this blog is for you.

Your team might be putting its effort into planning and discussing ways to generate maximum leads but if the planning is not in the right direction then it is of no use. According to a recent study, the most common reasons for lead generation failure are chasing the wrong people, relying on amateurs to land appointments, and not updating the CRM records.

Here is a list of some common appointment setting mistakes that small businesses can easily avoid

1. Chasing the wrong people

As mentioned above going after the wrong audience is one of the common mistakes that appointment setters make. For example – if your target audience is the middle-aged parents of young children and the language and style of your landing page are suitable for teenage or senior citizen groups then it won’t help you in any way in generating leads.

In order to avoid such mistakes, you can initiate a little bit of market research which will help you understand your target audience better.

In this way, you can make buyers’ profiles using personal characteristics and professional interests of them which will make it easier for you to point out you the right people.

2. Using the wrong tools

There are many tools available for you when it comes to online appointment setting. Some CMS platforms come with built-in functionality but if you want to add consistency and customizability you need to look for other options. For instance, there are free online schedulers that provide custom features, a booking website, and other advantages that make sure that your web presence successfully generates new appointments.

3. Not updating CRM records

In many cases, sales representatives fail to understand the importance of updating CRM records and often ignore to add notes to a CRM profile after initiating a call. Failing to update CRM records simply means losing the opportunity to stay prepared and deliver personalized sales pitches.

4. Relying on nonexperts to set an appointment

Most often sales organizations hand over the responsibility of completing the buying cycle to sales representatives that also includes lead generation.

People tend to forget that sales and appointment setting are two completely different concepts that require specific skill sets. Not everyone in a sales team holds the same capabilities. Some are good at closers and others specialize in nurturing relationships.

That is why it is important to ensure that sales experts who have expertise and experience in executing calls successfully with prospects should handle the job of appointment setting.

5. Giving incomplete information to consumers

People always want to have the details of what benefits they will get from you before finalizing an appointment. When it comes to your existing customers they would not mind dealing with incomplete information as they have faith in your capabilities but your new customers are always demanding.

You need to provide them with detailed information about your products or services. It will be better for you if you stay prepared with all such necessary information before making a call.

6. Not collecting feedback from your customer

Collecting feedback from your customers is crucial for your business development. Customer feedbacks help you improve your company’s appointment setting process. You can also get useful suggestions on how you could make it better.

The overall sales appointment setting procedure is a complicated one. So do not lose hope if it fails to obtain your desired result at a very first attempt. Time and experience will tell which of your skills are paying you off and which ones should be avoided.

Detailed Analysis of the Key Differences Between B2B and B2C Marketing

Appointment setting is mainly classified in two categories- B2B and B2C. B2B refers to Business to business appointment setting in which telephonic conversation is held between two businesses to initiate a transaction. On the other hand, B2C stands for Business to consumers in which a direct interaction is held between businesses and consumers. These types of lead generation concepts differ from each other in their tactics, as different consumers’ requirements are also different.

Let’s have a look at some of the key differences between these two concepts.

1. Nature of content

The scenario of a B2B conversation is like a choosy customer at a store. This is because B2B customers tend to be more knowledgeable as they, before making a purchase, research a lot than B2C customers. As B2B deals with very knowledgeable persons, it needs more valuable content that includes infographics, case studies and white papers. In contrast, the lead generation content in a B2C conversation is often promotion driven and focus lies on tempting offers and personal message.

2. Audience scope

The lead generation procedure under the B2C concept deals with a broad audience whereas in B2B the decision lies on the top management. In simple words everyone with purchasing abilities is a customer in B2C method. The challenge in the B2C conversation rests on the ability to catch your client’s interest amidst the noise of competitors. The market area of B2B is much smaller than that of B2C as it only consists of decision makers. The objective of a B2B service is to make sure that the products they are trying to sell remain on their radar when they plan to make a purchase.

3. Sales cycle duration

The amount of investment made in B2B lead generation is more elaborate as the contracts finalized by businesses are much bigger than the contracts made with consumers. Similarly the time duration and resources needed for a purchase in the B2B world is also larger than the B2C approach. This results in a longer sales cycle which can even last for months and years to complete. In comparison to this B2C sales cycle is much shorter and involves less amount of money.

4. Consumer’s reaction to unwanted calls

Work related or professional calls are usually made in the business hours in B2B scenario. These calls are initiated to request for a presentation or an office visit to deliver some materials for future references. But the picture is different with the B2C client. They often take such unwanted calls as an attack on their privacy. This is the reason why B2C marketers prefer the permission marketing methods to get in touch with their target audience.

5. The real challenge

The aim of B2B and B2C both is to increase sales but their main objectives are not the same. Generally, B2C tries to gain maximum customer attention in an extremely saturated market whereas B2B lead generation focuses on building a friendly relationship with the prospects based on the trust that when they need to make a purchasing decision, they recommend your brand’s name before others.

6. Audience on social media platform

When it comes to B2B prospects, they are mostly found on the social media platform LinkedIn which is a media center for professional and business executives. So B2B marketers can utilize linked in to reach out to their prospects. On the other hand B2C audience is found almost everywhere on social media starting from Facebook, Twitter to YouTube. However, there is no hard and fast rule for B2C or B2B marketers when it comes to tracking prospects through social media platforms. For both the methods three of the most popular social media platforms can be used.

Keeping these above mentioned differences in mind will help avoiding errors while building B2B lead generation strategies.

How to Earn Prospects Interest Through Cold Calling

It is easy to sell products to the people who had already shown their interests in your products but it becomes a challenge for the appointment setters to deal with unknown prospects. Representatives initiate an endless number of calls a day, praying to get an opportunity to talk to prospects but unfortunately face rejection in most of them.

Undoubtedly, skilled salespersons are different from the average ones, especially when it comes to handling uninterested prospects. After all, it is not easy to build a relationship with a stranger. But it’s not impossible as well. You can use the following tricks to upgrade your skills as a sales caller so that even unknown prospects get interested in hearing from you.

1. Do not sell directly

It is a fact that not everyone will be interested in your products or services but they would always be interested in themselves. Utilizing this theory, you can make them understand the benefits that he or she will get if he or she buys your product or service, instead of directly talking about your product or service.

For instance- starting your conversation with “Hi this is (name) and I sell sales training. I would like to give you a brief introduction about my services” does not lead you anywhere as the prospect is bored with hearing such things from other callers as well.

To make the beginning of the conversation interesting you can say the same thing in a different way like “Hi. I got you on my first dial, and when you hire me, I’ll train your sales representatives on how to do the exact same thing.” This is how you utilize the curiosity of the prospect to keep him or her glued to your call.

2. Don’t pretend

Always remember that your potential buyer knows that you are biased about your product. They, being smart and educated always know that your duty is to convince them to buy. That is why there is no point of pretending. You just have to believe your product is the best in the market. Do not shy away from showing your excitement to offer your products to them. You need to make them believe that you are not sharing your point of view about the product but also giving commitment to that opinion.

3. Keep their interest alive

Once you successfully convince your prospect to agree to another call, you must focus on keeping him attentive. This is a strategy that works most of the time in this regard. To do that you can ask about the last conversation with the prospect when you call him the next time. You can simply start up the conversation by talking about his or her agenda.

4. Utilize your past success stories

Try to focus on the things which brought you success in the past instead of thinking of failures. Replicating those success tricks can make you successful in the future as well. If you constantly think about your failures you won’t be able to improve yourself ever. Use this theory while contacting your prospects, recall the things that got your previous prospect interested in hearing from you. You can also notice the trend of their responses to reutilize those successful approaches with future prospects.

5. Respect your prospects

Like everyone else, your prospect wants to get respected and heard and you must keep this in mind. Give the prospect the chance to speak and share his or her opinion with you. If you treat your prospects as teachers or experts they would instantly get interested in keeping up the conversation.

You can utilize those above-mentioned ways provided by InsuranceTelemarketer to avoid rejection of your sales calls. This increases your chance of successfully reaching the decision-maker.

Five Practical Appointment Setting Points that Works

Appointment setting is a dreaded sales practice in which an appointment setter smartly plays with words to turn cold leads into warm prospects. Breaking into new accounts and arranging meetings are probably the biggest challenges that sellers face. In order to gain success in this field, you need to build a solid sales pipeline. In this article, we will discuss about some amazing appointment setting tips that if learnt properly has the potential to lift up your sales to a great extent.

1. Have a direct conversation with the decision maker

This is the first step towards becoming a successful appointment setter. Unless you get in touch with the decision maker directly all the effort that you have put in will go in vain. This is because if you talk to his secretary or assistant, he or she would probably summarize the conversation in a line and deliver it to the concerned person. It will be better if you spend your precious time on finding methods of getting through the gate keeper rather than pitching to the wrong person.

Also Read: Advantages of Using Appointment Setters

2. Do not follow your script blindly

There are endless numbers of ways to handle a conversation with a potential customer and the control is in your hand. No matter how eloquent your script is you can never utilize each and every possibility. To play safe, you can always stick to your goal and be a straight forward speaker.

Try not to waste a prospect’s time and put all your energy to ensure that you are sold before switching to another one. Once you acquire a detailed knowledge on your products, you won’t lack confidence in dealing with difficult prospects.

3. What do you have for the prospect

When you make a call to your prospect your first duty is to convince him that your company has something valuable for him to offer. If needed go through your marketing material once before making the call.

4. Be a good listener

Many appointment setters have the tendency to assume that their prospect’s answers will be exactly the same as mentioned in the script which is a major misconception. That is why besides being a good speaker you need to be a good listener as well, so that you can understand their requirements and their priorities. Based on this you can offer them something that they cannot say no to. While listening to them make sure that you give them proper answer to their queries. Whether it’s a call or an email, try to answer as soon as possible because delays give them the opportunity to reconsider working with you.

5. Ensure a free flow of conversation

Before initiating a call to your prospect you are suggested to be prepared with a strategy. Many appointment setters often lose the track of the conversation which ultimately fails to get result. Though some of them start in a good note but mess it up in the end, losing the impact of the message. You can avoid such mishaps by having a powerful strategy to keep the conversation in the right direction.

If you are in the field of appointment setting utilize these tips to take the first step towards success. There are many ways to achieve success in the field of telemarketing but you need to have a keen eye for everything. Keep learning from your experiences. Do not try to grasp everything at once. Take one tip and try to use it for a week and check results. This will not increase your experience but also increase your confidence level.