Why are your cold calling techniques not working? Convert your calls into meetings with our best cold calling tips you can implement right away.
A person receives thousands of sales phone calls on a daily basis and most of the time these calls are ignored. That is why it is essential for an appointment setter to be convincing enough to make the potential customer listen to him thoroughly.
Setting an appointment is definitely a part of selling but do not jump into it at the beginning of the discussion. Your ultimate motto is definitely selling but your immediate motto is to set an appointment. If you sound like a salesperson to your prospect, he might lose interest in your call.
Purchasing decisions cannot be made on calls and as an appointment setter, you should refrain from trying to do that. Neither of you should make plans to sell or buy products or services at this stage. You need to prove it to your potential client with your words that you called up to fix an appointment not to sell products.
To advertise a product or service in the best way possible it is important for the caller to hold sufficient knowledge of it. It is recommended for them to make a script framework after the training is done. He could also initiate trial calls, based on the script, for the best results.
This simplifies the entire process of fixing appointments for the callers. It is to be noted that the callers should not be forced to use the exact language given on the script. It is all about making the conversation authentic and reliable to the customers.
The script will help you in the following way
Objections are an inseparable part of such cold calling. It really does not matter how eloquent you are as a speaker, you will face objections inevitably. The best way to handle this is to be prepared for it.
A dedicated appointment setter puts his efforts to find ways to manage such calls with ease.
While scheduling meetings an appointment setter should offer at least a couple of dates to the prospect so that they remain available for the meeting on their preferred date and time.
If you offer two dates to your prospects, they would not be able to give the excuse of being busy on a particular date. Being specific about the choices of dates will add a bit more importance to the appointment.
Always remember that you are calling a prospect to fix an appointment and your focus should be on that only. Callers often get distracted from the aim and try to sell products in the call which is no less than a disaster.
Put emphasis on selling the appointment instead of products and services. You need to grow the potential customers’ interest in the conversation so that they listen to you. You can do the following to achieve that
Once the ice-breaking session is over, it becomes easier for you to continue the chat. You can start sharing information with them about the product and finally when they seem to be convinced, schedule an appointment based on their convenience.